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), by recruitment agencies, in national newspapers and in publications such as Vacancies are advertised online (on sites such as The majority of job roles are based in London and other major UK cities. Salaries for entry-level social media roles tend to range from £19,000–£25,000 a year, while experienced social media marketing managers can earn up to £50,000 a year. There are also a number of opportunities to work as a freelance social media manager. These may be ‘full-service’ agencies or they may specialise solely in digital and social media marketing.

Social media marketing managers can work ‘in-house’ promoting their own organisation’s brands or they can work for a marketing agency, where they would manage the social media presence of their clients. These meetings may involve pitching potential marketing campaigns. Meeting with clients and other stakeholders (such as social media influencers). Keeping track of data and analysing the performance of social media campaignsĬollaborating with colleagues from across marketing departments to ensure branding is consistent Managing a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising Interacting with customers and dealing with customers’ enquiriesĭeveloping new social media strategies and campaigns Scheduling social media posts using applications such as Hootsuite and TweetDeck Promoting products, services and content over social media, in a way that is consistent with an organisation’s brand and social media strategy Typical responsibilities include:Ĭreating content, including text posts, video and images for use on social media Social media marketing managers’ responsibilities revolve around organising and running marketing campaigns over social media platforms (such as: Facebook, Twitter, LinkedIn, Instagram, TikTok and Snapchat). Key responsibilities for social media managers Related and alternate job titles include: social media manager, social media marketer, social media executive, social media assistant and social media intern. Social media marketing managers can share many of their responsibilities withĪnd marketing managers/producers (digital), especially in small- and medium-sized employers (SMEs) where there may not be a dedicated social media manager. There are a number of creative, analytical and managerial aspects to this role. Social media marketing managers work to promote and strengthen an organisation’s brand(s) using social media platforms. Qualifications and training for social media managers Typical employers of social media managers Social media marketing managers can work ‘in house’ promoting their own organisation’s brands or they can work with clients at a marketing agency.